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January 23 2017

Going Viral Behind the Scenes

Mütter Museum to Announce Unique Collaboration and First Look at a Major New Exhibition

 

Mütter Museum aims to go “viral” with a special Facebook Live announcement revealing future exhibit about deadly flu pandemic


Philadelphia, PA - On Tuesday, January 24, at 2:30pm The Mütter Museum will take to Facebook Live to announce a unique collaboration with an internationally lauded contemporary artist for a major new exhibition.

The world-renowned Philadelphia medical history museum is inviting the public to witness what happens behind the scenes during the development of a new exhibition, launching with an exclusive live announcement on social media.

The Museum wants to engage with its audience in new ways through telling digital stories, not just exploring its current collections, but also revealing how a new exhibition is investigated and developed, and interpreted by a contemporary artist.

Spit Spreads Death, the current working title of the new exhibition, focuses on the Influenza Pandemic of 1918-19 in Philadelphia, and aims to invite visitors to experience what it feels like when disease strikes half a million people in a city of about two million. The exhibition will merge medical history and science with arts and humanities, and will feature a specially commissioned artwork as the centerpiece of the show.

As the Mütter Museum develops the exhibition over the next two years, it aims to go “viral” in more ways than one. Museum fans will be able to gain access through social media and more, to curators, artists, and historians, and to discover an unusual process for putting together a whole new visitor experience.

To find out more, and to discover who the artist will be, log on to http://facebook.com/muttermuseum/ on Tuesday, January 24 at 2:30pm.

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Support for the research and development of Spit Spreads Death has been provided by The Pew Center for Arts & Heritage.

The College of Physicians of Philadelphia was founded in 1787 by a group of physicians including Dr. Benjamin Rush, a signer of our nation’s Declaration of Independence. It a not-for-profit educational and cultural institution, with the mission of advancing the cause of health while upholding the ideals and heritage of medicine

The College is home to the Mütter Museum, the Historical Medical Library, The Center for Education and Public Initiatives, and globally popular website History of Vaccines. The Mütter Museum attracts hundreds of thousands of visitors through its doors each year, and boasts almost 200,000 followers across social media. Last year Mental Floss listed The Mütter as one of the best seven science museums to follow on Instagram

The Mütter Museum helps the public appreciate the mysteries and beauty of the human body while understanding the history of diagnosis and treatment of disease.

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